Using One Mass Medium to

Mass medium

Mass media play a significant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences. They consist of press, television, radio, books and the Internet. The latter is now the most developing medium, however, TV also has a wide field of influence. By creating a certain type of message, media can manipulate people’s attitude and opinions. I would like to focus on this problem by investigating commercials structure; I will also attempt to specify gender stereotypes, which are used in advertising as a persuasion technique.


People organize their knowledge about the world around them by sorting and simplifying received information. Therefore, they create cognitive schemes, which are certain representations of the reality displaying its most typical and fundamental elements and properties. These schemes are responsible for defining the essence of our worldview and have a significant influence on social cognition – understanding, anticipation, situation and emotion control.

One of the most important types of schemes used for orientation in the social environment are the stereotypes, representing the opinions among members of a certain group about the other groups. They are internalized during the socialization. They can be a result of our own observations or be adopted from the influence of the significant others, such as family, friends, teachers and media. Because of many simplifications and generalizations that they produce, stereotypes present incomplete, subjective and sometimes false image of the reality. They are often based on tradition and are resistant to change. Although they can both have positive and negative undertone, the latter is much more common. Even if certain arguments allow to refute a stereotype, people would rather treat it as an exception that proves the rule, than change the way of thinking. Besides, social categorizations can lead to the effect of homogeneity of the foreign group. Elliot Aronson, another American psychologist, said that stereotypes are used to attribute the identical features to each member of a certain group without taking the existing differences among the members into consideration (1972).

Interesting facts
  • Chalachchitra Andolan (literally meaning "Film Movement") is a cultural organization based in Jahangirnagar University, Bangladesh. The organization actively participates in social, political and cultural arena in order to create a progressive cultural environment using film as a mass media and a popular culture.
    History Chalachchitra...
You might also like
Mass Appeal Psychic Medium Lisa Lanno performs a reading!
Mass Appeal Psychic Medium Lisa Lanno performs a reading!
Mass Medium - Gotta Have It (Klubbheads Summer Mix 2002)
Mass Medium - Gotta Have It (Klubbheads Summer Mix 2002)
Robert Wyatt - Mass Medium
Robert Wyatt - Mass Medium
Electronic Arts Mass Effect 3 - Nintendo Wii U
Video Games (Electronic Arts)
  • A New Way to Wage War: Command the battlefield with the WiiPad as the Mass Effect franchise makes its debut on the Wii U with new features and bonus content. Mass...
  • Interactive Storytelling: Mass Effect 3 plunges you into an emotional sci-fi story unlike any other where each decision you make will completely shape your experience...
  • Unleash a Customizable Arsenal: Build your character and squad with dozens of unique weapons and abilities, each with powerful upgrades and modifications.
  • Class-Based Co-operative Multiplayer Missions: Fight the war alongside your friends in four-player co-op missions. Choose from a variety of races and classes and...
  • Adrenaline-Pumping Gameplay: Feel every bullet impact, roll into cover, and unleash devastating heavy weapons in an intense and pulse-pounding action-shooter game.
UmBringeR Mass Medium live @ S G B M C 7 09 13
UmBringeR Mass Medium live @ S G B M C 7 09 13
Command and Conquer Renegade: Field Mass Medium Tank Rush
Command and Conquer Renegade: Field Mass Medium Tank Rush ...
Electronic Arts Mass Effect 2 - PC
Video Games (Electronic Arts)
  • Improved NPC conversation system where Commander Shepard can take matters into your own hands - interrupting or using force to get the answer required.
  • The second act of BioWare s epic sci-fi RPG trilogy continues the story of Commander Shepard and humanity s first steps onto the galactic stage.
  • Integration with the original Mass Effect game allows players to import saved files and contiue play with those files in Mass Effect 2.
  • Choose from 19 different weapons, including devastating heavy weapons that can end a battle in seconds.
  • New location based damage system allows for targeting of key weak points, blasting off limbs, igniting enemies, or cripple and disable enemy troops.
WAGmob (Simple 'n Easy) Learn Mass Media Marketing by GoLearningBus
Mobile Application (WAGmob (Simple 'n Easy))
  • Study all the standard topics of Mass Media Marketing.
  • Refer the material right on your Android.
  • Learn about
  • Mass Media Marketing includes:
  • Marketing,
  • Mass Communication,
  • Mass Marketing,
  • Mass Media,
  • Mass Media Characteristics,
  • Mass Media and Marketing Relationship,
Related Posts