What Is New Media Technology?

What is New media?

By Bailey Socha and Barbara Eber-Schmid

Introduction: What isn’t new media?

New Media is a 21st Century catchall term used to define all that is related to the internet and the interplay between technology, images and sound. In fact, the definition of new media changes daily, and will continue to do so. New media evolves and morphs continuously. What it will be tomorrow is virtually unpredictable for most of us, but we do know that it will continue to evolve in fast and furious ways. However, in order to understand an extremely complex and amorphous concept we need a base line. Since Wikipedia has become one of the most popular storehouses of knowledge in the new media age, it would be beneficial to begin there:

Wikipedia defines New Media as:

“… a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. What distinguishes new media from traditional media is the digitizing of content into bits. There is also a dynamic aspect of content production which can be done in real time, but these offerings lack standards and have yet to gain traction.

Wikipedia, an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors for the benefit of non-community readers. Facebook is an example of the social media model, in which most users are also participants.

Interesting facts
  • N3krozoft Ltd ( /ˈnɛkroʊsɒft/), previously N3krozoft Mord or N3kr0z0ft, is a transnational electronic art group founded in the early 1990s. The group has experimented with the intersection of technology, information and arts, exploiting the creative potential of, what was then, the new media technologies of CD-ROM, multimedia, live audiovisual...
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