TNS Global Office Photos

TNS North America

Chief Research Officer, TNS (United States)

Larry Friedman has 35 years of experience in research, and has worked on both the client and research company sides of market research. Prior to being appointed Chief Research Officer, he was Global Director of Brand and Communications research for TNS, and prior to that, was US head of Brand and Communications research. He consults extensively with senior level client executives on the business implications of their research. He also publishes widely, and speaks before numerous industry forums, including IIeX, ARF, IIR and ESOMAR conferences. He is a winner of a 2009 ARF “Great Mind in Innovation” Award. Larry received his Ph.D. in Social Psychology from Columbia University.

Interesting facts
  • Propaganda, the coordinated attempt to influence public opinion through the use of media, was skillfully used by the NSDAP in the years leading up to and during Adolf Hitler's leadership of Germany (1933–1945). National Socialist propaganda provided a crucial instrument for acquiring and maintaining power, and for the implementation of their...

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