Bing login in
Seamlessly use your Google Feed for Bing Shopping Ads
As an added bonus, Bing has made it nearly seamless to integrate Product Ads using your current Google Shopping Campaign to share inventory and ad information. Google advertisers can:
* Import AdWords campaigns directly into Bing campaign
* Import Google Shopping feed
Once you have your Bing account set up, migrating your Google Shopping Campaign and inventory information for Bing Product Ads requires almost no extra set up.
To use your Google Shopping product information and campaign structure on Bing Product Ads, all you need to do is set up a feed ( Bing catalog) within the Bing login and from there you can upload your Google feed directly into Bing. Bing will detect your inventory information from Google and map it into their system.
This means all your titles, links, and even AdWords_labels will be imported to Bing Shopping from Google, allowing you to build your campaigns via brands, product_types, etc. within the Bing login in essentially the same way you would within the Google AdWords login.
Best Practices for Migrating Your Google Feed to Bing
Our good friends at Bing sent us this as a few things to look out for:
1. Not All Fields Transfer to Bing
“Our feed has a sub-set of the fields Google requires. This means that if they use their Google feed, we will accept it, but the fields we don’t have in Bing we will essentially ignore those. For example, Google feed has “additional image” as a field. We don’t have that- so if they import it over, we will ignore this. That being said, advertisers should be aware of the field we do NOT have, so they are not surprised if those do not carry over.”
2. Use the Merchant Category Product Type Catalog Attribute
“I strongly encourage regardless of feed that advertisers have MERCHANT CATEGORY (PRODUCT TYPE) filled in. Merchant Category is how advertisers organize and classify their products. For example, if you are Nordstroms you might have a Merchant Category like: Home Furnishings> Bed & Bath> Towels).
3 Include Bing Category
“Bing Cateogry is the taxonomy we use to help classify and match offers. The second option, is if they do not have time to fill in Bing Category (or already done this for Google) the secondary option is to leave their Google Product Category in that feed when they import- this will help classify offers (see if we can match them) on the back-end to our Bing Category.”
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