RR Media receives the channel content from RAI headquarters in Italy to its global media centres where content processing and conversion takes place. From there, RR Media delivers RAI Italia channels to North America, South America and Australia via its smart global network with optimized content delivery over satellite, fibre and the internet. RR Media delivers the RAI channels to over 150 TV service providers across three regions to audiences in the millions.
“The RAI channels are the most popular Italian channels abroad, so we wanted to work with a company that has the widest coverage to reach our audiences abroad, ” said RAI Com’s CEO Luigi De Siervo.
“RR Media’s flexible approach and expansive media facilities means that we can receive a wide variety of media services all under one roof.”
RR Media’s Shlomi Izkovitz, VP Global Sales added: “This agreement highlights our expertise and knowledge to manage and deliver relevant content to audiences across the globe. RAI Channels now receive greater services in other regions all from one company, RR Media. We are very happy to make the RAI channels available to millions of people across the world.”
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